Florence // Service Design Lecturer at Bezalel

Client
Bezalel Academy | Soroka Hospital.

Services
Founding partner, curriculum manager and lecturer.

Year
2020 – 2021

In the large medical center in southern Israel, we established a living lab for research and development of projects aimed at improving the human experience in the hospital. The process is based on human-centered design, that is, empathic observation that takes into account different perspectives of a variety of stakeholders in the system, such as patients, family members, medical staff, administrative staff, logistics, and more.

 

In order to solve a wide variety of challenges in such a complex system that takes into account so many stakeholders, we selected students from all the departments of the first and second degree at Bezalel. The variety of skills the students came with was a strong base for the process and creating social change through design.

 

The fact that we were in the heart of the hospital for 4 days a week, 8 hours each day, helped us to be in continuous contact with all stakeholders. We created with Soroka a deep relationship based on professionalism and trust, from the beginning, through illustrations of the studio and presentations that presented the full vision for the upcoming semester.

Directed by: Michal Eitan, Maya Etstein, Tamar Roemer.

 

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